2010METRO MANILA FILM FESTIVAL

                     

The 36th Metro Manila Film Festival-Philippines (MMFF) is the annual film festival in Manila that was held from December 25, 2010 until January 7, 2011. The Awards Night (known as "Gabi ng Parangal") was held on December 26, 2010. During the festival, no foreign films are shown in Philippine theaters in order to showcase locally produced films.

The November 28, 2010 Entertainment Column in Manila Bulletin by Crispina Martinez-Belen, announced changes for the 2010 film festival:^{[citation needed]}
The commercial viability criterion (box-office performance of the entries) was removed. As of 2010, the criteria for the selection of Best Picture(s) are: artistry; creativity and technical excellence; innovation; and thematic value. Entries are also judged for global appeal (70 percent) and Filipino cultural and/or historical value (30 percent).
Another change in the 2010 festival format was a tribute to independent films with the screening of five indie films during the week preceding the festival. These films were: Senior Year by Jerrold Tarog; Nasaan si Hefte by Jonnah Lim; Presa by Adolf Alix, Jr., Slow Fade by Rommel Sales; and Rindido by Noriel Jarito.
The established board of jurors was expanded to include housewives, drivers, students, teachers, etc.
The festival logo was also changed to feature a map of the Metropolis of Manila, based on the old seal of the Metropolitan Manila Development Authority with seventeen stars on it symbolizing the 17 cities and municipality of Metro Manila. The logo for the first 35 festivals featured a torch.

References

1.      Jump up ^ "2010 MMFF entries' total earnings skyrocket to P530-M | Manila Bulletin Newspaper | Find Articles at BNET". Findarticles.com. 2011-01-10. Retrieved 2011-01-16.

2.      Jump up ^ "'Agimat' is top grosser in filmfest | The Philippine Star >> News >> Headlines". Philstar.com. Retrieved 2011-01-16.

3.      Jump up ^ "MMFF 2010 Top Grossers (3rd Day)". Mukamo.com. 2010-12-29. Archived from the original on 28 December 2010. Retrieved 2011-01-16.

                                                                                                                   Welnar Sucatre